Color Confidence: How to Pick Your First (or Fifth) Colorway
Thirteen colorways. One signature pouch. Zero wrong answers.
But let's be honest — staring at thirteen colors when you're trying to pick one (or three, because the discount kicks in at two and gets better at three, just saying) can feel like a lot. So consider this your unofficial personality test, your color consultation, and your permission slip all rolled into one.
Here's the truth nobody tells you about swimwear color: it's not about your skin tone or your "season" or whatever a fashion magazine told you in 2009. It's about the energy you want to bring to the pool. So let's find yours.
The Bold Ones
Cherry Pop is for the bear who walks in like he owns the place — because in that suit, he kind of does. Red doesn't whisper. Red doesn't apologize. If your instinct at a pool party is to make an entrance, this is your color.
Fresh Squeeze is Cherry Pop's chaotic cousin. Tangerine orange, impossible to ignore, and somehow both juicy and dangerous. This is the suit for the guy whose laugh you can hear from across the pool. You know who you are.
Lime Light does exactly what the name says — puts you in it. Bright green is a choice, and it's a choice that says "I came here to have fun and I brought the fun with me."
The Cool and Collected
Midnight Dip is our best-seller, and there's a reason. Smoky grey with navy undertones, it's the color equivalent of a low, confident voice. It goes with everything, flatters everyone, and manages to be understated while the cut does anything but. If you're new to briefs and want to ease in, start here. If you own six suits already, you still need this one.
Tidal Tease is dark teal with an undertow. Moody, a little mysterious, the suit for the bear who'd rather be found than announce himself. It pulls attention the way deep water pulls swimmers — slowly, then all at once.
After Dark is our black. Sleek, classic, zero learning curve. Black is what you wear when you want the body to be the story and the suit to be the frame. It's also criminally easy to pack, which matters when you're building a rotation (more on that in a minute).
The Sunshine Committee
Lemon is pure pool-day optimism. Yellow takes a little confidence to pull off, and that's exactly the point — it reads as "I'm having a better time than you" from fifty feet away.
Papaya is our deep orange, and if you've followed us for a while, you know Papaya has a special place in our hearts. Warm, rich, and ridiculously good against sun-kissed skin and body hair alike.
Blush is dusty pink and softer than you'd expect — until you put it on. There's something disarming about a big guy in pink, and by disarming I mean devastating. One of our most underrated colors.
The Blue Crew
Hydrangea is bright blue, the friendliest color in the lineup. It's approachable, it's photogenic, and it plays well with a tan.
Pool Boy is cobalt — deeper, richer, a little more intent behind the eyes. If Hydrangea says hello, Pool Boy asks what you're doing later.
Ice Blue is the palest suit we make, and pale blue on a bear body is a whole aesthetic. Soft color, strong presence. Trust us on this one.
The Wildcard
Mulberry is purple, and purple people know who they are. It's regal without being precious, unexpected without trying too hard. Mulberry guys are the ones with the best stories at the afterparty.
Building Your Rotation
Here's the real advice: one suit is a purchase, two suits is a rotation, and three suits is a wardrobe. And the math works in your favor — buy 2 and get 10% off, buy 3 or more and get 15% off, automatically at checkout.
The formula that never misses:
- One neutral — Midnight Dip or After Dark. Your everyday, goes-anywhere suit.
- One bold — Cherry Pop, Fresh Squeeze, or Lime Light. Your entrance-maker.
- One wildcard — whichever color made you pause while reading this. That pause was your answer.
Still Can't Decide?
Start with Midnight Dip. It's our most popular color because it works on every body, in every setting, at every hour. Then let the second and third suits get weirder. That's how everyone's collection starts.
And whatever color you land on — every single one comes with the same signature pouch, the same fit we obsess over, and the same promise: it's built to show off, because you've got something worth showing.
Keep it Brief.
— JD Bear
